D.G. Yuengling & Son, Inc. today the launch of “Spread Your Wings,” a new brand campaign and tagline designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling’s sixth-generation– Jen, Debbie, Wendy and Sheryl Yuengling.
In 1829, the Yuengling brewery, originally named the “Eagle Brewery,” debuted the iconic eagle on its label and it has remained a prominent part of brand imagery ever since. “Spread Your Wings” builds on the Yuengling Eagle iconography and centers on its eagle wings to symbolize the unique qualities of the brand and today’s consumers.
“The ‘Spread Your Wings’ campaign represents the values of strength, hard work and resiliency that have been a large part of our success for over six generations,” said Wendy Yuengling, 6th generation daughter, D.G. Yuengling & Son, Inc. “It symbolizes the independent and spirited nature of the Yuengling brand and embodies the energy and passion of our loyal fans, while inviting new drinkers to discover us as well.”
Starting today (May 14th, 2018), “Spread Your Wings” will roll out via a fully integrated advertising campaign including video, audio, out-of-home, print and social media highlighting inspiring moments that challenge an individual’s physical, intellectual and creative limits. The campaign will look to empower and inspire drinkers to tap into their inner drive and realize their full potential every day in every way.