Lodi -based, Oak Ridge Winery announced a refreshed label for the OZV portfolio which features three expressions of Zinfandel: The OZV Old Vine Zinfandel 2016, OZV Rosé of Primitivo 2018 and its OZV Old Vine Red Blend 2016. OZV is the No.1 Zinfandel in California in its price point and No.4 in the United States, according to recent Nielsen data.
The new label, hitting shelves now, strengthens OZV among Oak Ridge Winery’s key brands including Maggio Family Vineyards, Old Soul, Moss Roxx, and Lodi Estates by recharging its brand identity as it looks to the future.
“We’re thrilled to introduce our new OZV label,” said Raquel Maggio-Casity, Chief Financial Officer at Oak Ridge Winery. “The wine industry is constantly in flux and we know it’s important to evolve with our consumers. This proactive, refreshed rebranding marks a new day for OZV wines, we look forward to reaching new consumers and delighting our returning.”
OZV is already rolling out nationwide with an SRP of $13.00.