Are You Tapping Into The $2 Billion Hangover Market?

Americans consume 117 billion drinks every year, according to the Center for Disease Control and Prevention. Hungover workers who trudge to the office after a night of tying one on cost the U.S. economy $160 billion annually in lost workplace productivity. What all of this means is that Americans are buying hangover cures to the tune of almost $2 billion dollars in the U.S. alone. Now are you interested?

If you’re an off-premise retailer who isn’t stocking a hangover cure, then you’re missing out on augmenting your sales, in an easy and organic way.

The Chaser Capsules Starter Pack contains two slim packs (10 capsules each) and a free Chaser bottle opener and retails for about $15 and up. This is one of the more popular brands with a reputation for effectiveness and reliability, and likely represents a safer stocking-bet than other less well-known names.

Joe Violi, manager of Ann Arbor, Michigan-based Haymaker Public House

Joe Violi, manager of Ann Arbor, Michigan-based Haymaker Public House says we think customers would naturally want to pick up Chaser Capsules when ordering drinks and the ten-count slim pack is a great, low-dollar entry point item that can easily be stocked on the bar or hanging flush behind it where it can be seen without getting in the way of the servers and bartenders.

Meanwhile, Brian Yaldo of Hills Wine and Spirits with locations in Grosse Pointe and Bloomfield Hills, Michigan, sells the Chaser 10-count and Chaser 40-count bottle which retails for about $7 and $27, respectively. “Of all the places anyone would look for a hangover cure, a liquor store like mine is the obvious choice,” says Brian. “Also, many of our customers aren’t even aware of these hangover cures. I keep Chaser Capsules by the cash register as a last-minute impulse buy. It’s a meaningful sale, and since I have them by the cash register they get to ask me questions about them and if they really work. We have gotten great feedback and are seeing increasing demand every week.”



Bonfort’s Wine and Spirits Journal is the original business-to-business publication for the alcohol industry. Founded in 1871 and closed with Prohibition in 1920, Bonfort’s is reborn in 2018 as a modern digital media platform that creates and distributes premium digital content daily to the inboxes of the top beer, wine and spirits buyers nationally. Each day we publish the newest product releases, tell brand stories and engage with the entire 3-tier industry through our multidimensional digital media network for fast, immediate and impactful messaging that get’s noticed.

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