What is Bonfort’s Top 100?
Bonfort’s relevance is in understanding the alcohol business across all tiers, and producing that daily content on a digital platform for its readers. While the alcohol industry has many trade publications, none cover the industry across beer, wine, spirits and ancillaries on an “in-the-trenches” level quite like Bonfort’s. This list is very much a reflection of that thinking.
“We’re not that interested in the most popular wine producer or the most prestigious label, although some of those clearly did make the list for a number of reasons,” says Cornelius Geary. “This ranking is about what is having a real disruptive effect on how alcohol is sold and how our readers can expect to do business in the future. There’s never been an inventory quite like this one, addressing how we work, and not who we follow, so-to-speak.”
Powerful trends—from legal marijuana, DTC sales, craft brands and crowdsourcing review apps, to the massive yet confusing Millennial consumer—are included on the index alongside powerful personalities like Albertsons Companies’ Alcohol Buyer, Jennifer Jones, Southern Glazers Wine & Spirits CEO, Wayne Chaplin and Moët Hennessy USA’s Jim Clerkin.