Theobald & Oppenheimer, curator of Single Prop Rum and Faber Liquors, entered a new distribution partnership with Johnson Brothers to expand the presence of Single Prop Rum in Western Florida, including Tampa, St. Petersburg, Sarasota and Orlando. To meet the brand’s growth, the company has hired three new sales managers to lead Single Prop’s three key markets: ChadMerriweather, Matt Falvey, and Eddy Paredes.
Single Prop Rum, which is sourced directly from the Caribbean and brought to proof with real coconut water, first launched in Pennsylvania in April 2018. The premium spirit experienced a tremendous response from consumers and industry professionals alike, quickly expanding into New York. Now celebrating its one-year anniversary, Single Prop Rum partners with Johnson Brothers to expand into Florida. As one of the leading spirits distributors in the country, Johnson Brothers operates in 23 states with 3,500 team members across their network. Single Prop Rum is now available in 750+ on and off- premise retailers throughout Pennsylvania, New York and Florida with additional expansion plans for 2019 and beyond.
Leading the sales efforts behind Single Prop Rum will be three of Theobald & Oppenheimer’s most recent new hires: Chad Merriweather for all U.S. Control States, Matt Falvey in New York and New Jersey, and Eddy Paredes in Florida. Collectively, this trio of sales professionals bring more than 50 years of combined experience growing various spirits portfolios and brands.