Three Olives Rosé Vodka is a new flavored vodka that combines the refreshingly fruity taste of rosé wine with signature smooth, crafted vodka. To celebrate the great taste and mixability of Three Olives Rosé Vodka, the brand has teamed up with Betches Media, the satirical socially-driven authority behind the “rosé all day” lifestyle to collaborate on custom social content, limited-edition merchandise and events rolling out all summer long.
Just as Three Olives Vodka celebrates those who seek out unique and fun moments of self-expression, Betches’ multimedia platform empowers millions of millennials to keep it real and embrace life’s challenges with a sense of humor. Throughout the summer, Three Olives and Betches Media will collaborate on custom social content, including a rosé vs. vodka rap battle https://www.threeolives.com/music video, limited edition merchandise for sale at Shop Betches and a special appearance at AEG’s Day Club party in Palm Springs during the country’s hottest music festival.
“If vodka, rosé and summer had a baby, their love child would be called Vosé,” said Jordana Abraham, Co-Founder and Chief Content Officer of Betches Media. “Summer is a type of feeling, not a season, and that feeling begins when you pop your favorite bottle of rosé vodka. We are always looking for a great way to upgrade our fun, and we’ll be saying ‘yes way Vosé’ this summer to our very own cocktail creation, Three Olives Rosé Vodka with a splash of prosecco.”