Three Olives Launches Rosé Vodka For Millennials

Three Olives Rosé Vodka is a new flavored vodka that combines the refreshingly fruity taste of rosé wine with signature smooth, crafted vodka. To celebrate the great taste and mixability of Three Olives Rosé Vodka, the brand has teamed up with Betches Media, the satirical socially-driven authority behind the “rosé all day” lifestyle to collaborate on custom social content, limited-edition merchandise and events rolling out all summer long.

Just as Three Olives Vodka celebrates those who seek out unique and fun moments of self-expression, Betches’ multimedia platform empowers millions of millennials to keep it real and embrace life’s challenges with a sense of humor. Throughout the summer, Three Olives and Betches Media will collaborate on custom social content, including a rosé vs. vodka rap battle video, limited edition merchandise for sale at Shop Betches and a special appearance at AEG’s Day Club party in Palm Springs during the country’s hottest music festival.

“If vodka, rosé and summer had a baby, their love child would be called Vosé,” said Jordana Abraham, Co-Founder and Chief Content Officer of Betches Media. “Summer is a type of feeling, not a season, and that feeling begins when you pop your favorite bottle of rosé vodka. We are always looking for a great way to upgrade our fun, and we’ll be saying ‘yes way Vosé’ this summer to our very own cocktail creation, Three Olives Rosé Vodka with a splash of prosecco.”


Bonfort’s Wine and Spirits Journal is the original business-to-business publication for the alcohol industry. Founded in 1871 and closed with Prohibition in 1920, Bonfort’s is reborn in 2018 as a modern digital media platform that creates and distributes premium digital content daily to the inboxes of the top beer, wine and spirits buyers nationally. Each day we publish the newest product releases, tell brand stories and engage with the entire 3-tier industry through our multidimensional digital media network for fast, immediate and impactful messaging that get’s noticed.

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