Roust Introduces Roust New York In Self-Distribution Move

Roust USA has formed its own distributorship in the State of New York with the aim of serving Metro NY customers. Roust says it is seeing strong momentum for its brands in the metropolitan area and will harness their potential by expanding its portfolio distribution, providing excellent customer service, and fostering closer ties with NY Metro consumers.

Roust New York will establish an experienced field sales force to ensure deep coverage in the On- and Off-Premise. The new organization will focus on delivering the following:

  1. Full deployment for all the brands in the portfolio
  2. Broad consumer activation programs
  3. A new online order system for maximum efficiency and customer satisfaction

Roust USA is the importer of globally distributed brands like Russian Standard Vodkas, Gancia Sparkling Wines, Zubrowka Bison Grass Vodka, Green Mark and Soplica Vodkas, King’s Falcon Single Malt Scotch, De Luze Cognac and Russian Standard® Moscow Mule ready-to-drink cocktail.


Bonfort’s Wine and Spirits Journal is the original business-to-business publication for the alcohol industry. Founded in 1871 and closed with Prohibition in 1920, Bonfort’s is reborn in 2018 as a modern digital media platform that creates and distributes premium digital content daily to the inboxes of the top beer, wine and spirits buyers nationally. Each day we publish the newest product releases, tell brand stories and engage with the entire 3-tier industry through our multidimensional digital media network for fast, immediate and impactful messaging that get’s noticed.

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