Eire Born Spirits today announced that demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the United States. The situation is a testament to the quality of the brand’s first expression, a fine blend of Irish grain and single malt whiskey. Proper No. Twelve is becoming known all over the world as a brand that pays homage to Crumlin, Dublin 12 the neighborhood where company Founder, Conor McGregor, was born and raised.
Proper No. Twelve sold more cases in less than one month than many whiskey brands sell in a full year. This amounted to hundreds of thousands of bottles. Prior to unveiling the new whiskey blend on 17 September, the distillery bottled what was estimated to be enough product for six months of sales in Ireland and the United States. Thanks to consumer demand, this forecast was far short of the mark. Today, the team is working feverishly to bring new product to market, and first wave solutions are in place for early December in Ireland and the United States.
“I told everyone as the company founder that I was going to give it my all and take the whiskey market by storm”, said McGregor. “I am energized by the incredible reaction and am looking forward to being back in stock in the next few weeks. The Irish whiskey market has been dominated by one brand, but people want choice. People want brands that have true meaning to them, that give back to the community and that taste great. Proper No. Twelve checks all of those boxes”.
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