Montelobos Mezcal has partnered with the @WolfConservationCenter for Lobo week that is now until 3/30 to bring awareness to the Mexican gray wolf, aka the lobo. Montelobos is named for the “Mountain of the Wolves” that overlooks Palenque in Santiago Matalán, Oaxaco where the mezcal is crafted.
The lobo is a beautiful and unique species that was that was conspicuously absent from its native Southwestern US habitat for 30 years until being successfully reintroduced into the wild 20 years ago, on March 29, 1998.
The lobo is a strong, intelligent, creature that was revered in pre-Columbian Mexico, where it was regarded as a symbol of war and son. Today, there are approximately 100 Mexican gray wolves remaining in the wild. Wolves are a keystone species, meaning they are a crucial part of our ecosystem which is why it’s important to celebrate their legacy, beauty, and power. Montelobos Mezcal has created a cocktail to celebrate the Mexican gray wolf called Tierra De Lobos (Land of the Lobos).