“We’re thrilled to be welcoming Maison Augier to the 375 Park Avenue Spirits family and in doing so adding another exceptional brand with a storied history to our ever growing stable of highly awarded brands,” said Schladenhauffen. “The Cognac category has experienced a tremendous resurgence over the last 5 years in the U.S. market and we believe the Maison Augier brand is well positioned to help us capitalize on this growth given its distinguished roots & unique style.”
Augier, the world’s oldest Cognac House was founded by wine merchant Philippe Augier in 1643, at the dawn of the reign of Louis XIV. Its history is one of extensive experimentation at a time when the region was just discovering the potential of Cognac’s eaux-de-vie, from the discovery of local grapes and terroirs to testing new distillation methods. It was this approach of continuous research that enabled Augier to make high-quality cognacs that soon achieved recognition overseas.
In the 19th and early 20th centuries, the Augier House chose to limit production, becoming increasingly specialized in the trade for precious eaux-de-vie. At that time, the House supplied France’s noble families and embassies abroad, including Marquis de Vaudreuil, governor of French Louisiana in the mid-18th century. Remarkably, during this time, Maison Augier was already guaranteeing the quality and traceability of its cognacs, attested by its century-old blending ledgers. The House’s integrity and ethics earned it the reputation as the “White House of Cognac,” known for its probity.
“I am delighted by this new partnership with 375 Park Avenue Spirits,” commented Bruno Gazaniol, Director at Maison Augier. “This heritage of savoir-faire and excellency embodied in the pursuit of typicality and the respect for local terroirs and grapes are core values that we share with 375 Park Avenue Spirits. Maison Augier has assembled BEGa group of passionate people, from our master blender to winegrower partners with both creative flair and love of the terroir. Each one uses their knowledge and instincts to uncover the wealth and diversity of the Cognac appellation. This is precisely the ambition we share with our long-term partner 375 Park Avenue Spirits and the great mission we have set to achieve in the U.S.” Gazaniol further added, “I am convinced that this partnership with a very professional team will contribute to accelerate and energize even more the dynamic cognac category and strengthen the presence of our Maison in the US”.
Beginning this summer, Maison Augier will be available nationally from 375 park Avenue Spirits. The portfolio is an invitation to explore the Cognac region in all its wealth through three original expressions including L’Océanique, Le Singulier and Le Sauvage, ranging from $49.95 – $69.95. Each is blended from a limited selection of eaux-de-vie that are the product of a single grape, a single terroir and a distillation method tailored to match.