Verve Focuses on California Consumers

Weekend Unlimited Inc. has acquired Verve Beverage Company (VBC).

“With the addition of Verve we now have a platform for Weekend to expand both its distribution and product offerings, THC by state where legal and CBD across the country. This distribution network will allow us to grow and manage indirect channel and big box placements nationwide for multiple brands in our portfolio,” said Mr. Paul Chu, Weekend President and CEO.

“Verve is a premium energy beverage with over $236 million USD in historical sales in the direct to consumer channel. VBC Brands owns the exclusive distribution license to launch this proven brand into retail stores in the US, Canada and Mexico, leveraging over $150 million dollars spent in marketing and developing the brand,” said Mr. Bradley Robb, President of VBC Brands.

“VBC’s CHAMP CBD and non-CBD beverages serve to extend our opportunities in the wellness industry, positioning the Company’s line to take advantage of growing demand as the market shifts in attitude, and legislatively, regarding quality cannabinoid products,” explained Mr. Robb. “As the official energy drink of the NHL’s San Jose Sharks, CHAMP sales and distribution will be initially focused in the California market,” added Mr. Robb.

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Bonfort's

Bonfort’s Wine and Spirits Journal is the original business-to-business publication for the alcohol industry. Founded in 1871 and closed with Prohibition in 1920, Bonfort’s is reborn in 2018 as a modern digital media platform that creates and distributes premium digital content daily to the inboxes of the top beer, wine and spirits buyers nationally. Each day we publish the newest product releases, tell brand stories and engage with the entire 3-tier industry through our multidimensional digital media network for fast, immediate and impactful messaging that get’s noticed.

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