The United States Tennis Association (USTA) and Kim Crawford Wines announced a new partnership that names Kim Crawford Wines as the official wine of the US Open Tennis Championships. The new, multi-year agreement commences with the 2019 Open.
The No. 1-selling Sauvignon Blanc and leading New Zealand wine brand in the U.S., Kim Crawford Wines will #ServeUpKim to US Open fans with a permanent brand presence on the grounds of the USTA Billie Jean King National Tennis Center. Kim Crawford will further support the partnership at retail locations across the country with impactful displays and an exciting sweepstakes, in which the winner will receive an all-expenses paid VIP experience at the 2020 US Open. The sweepstakes begins July 1 and ends August 31, during which consumers can enter via direct text at 47464.
Kim Crawford debuted its new “Make It Amazing” advertising campaign this past week, celebrating wine lovers who “let their true selves shine.” A series of television and digital advertisements will share the brand’s belief that life is best lived when you unleash your authentic, confident self, with custom co-branded digital advertisements promoting the brand’s partnership with the US Open scheduled to run during the tournament.
“The rising popularity of the Kim Crawford Wines brand in the U.S., along with its impeccable reputation around the rest of the world, blends perfectly with the unparalleled culinary offerings at the US Open and brings an enhanced experience to our fans,” said Lew Sherr, Chief Revenue Officer, USTA.
“Kim Crawford Wines is proud to partner with the leading tennis championship in the U.S. to bring our vibrant, versatile brand to tennis fans,” said Julie Rossman, Vice President of Marketing for Kim Crawford Wines. “The US Open’s engaging fan experience attracts tennis and sport enthusiasts from across the globe, and we are excited to introduce them to the distinctive, award-winning Kim Crawford brand through our presence at the Open and in retail stores.”
The 2019 US Open will run from August 26 to September 8. The recently-completed five-year, $600 million strategic transformation of the USTA Billie Jean King National Tennis Center, the tournament’s home, provides visitors more opportunities to enjoy all that the event has to offer. The venue welcomed a record 828,798 attendees in 2018 over the course of the event and engaged millions of fans on its social and digital platforms.