Durham Distillery Enters RTD Market

Durham Distillery of North Carolina, which makes gin, liqueur, and vodka has entered the ready-to-drink category. A signature gin and tonic and a vodka and soda are the first products in a line of canned cocktails made right with the distillery’s award-winning spirits. It’s the first distillery to-market canned cocktails in North Carolina and two of only a handful offered across the U.S.  

Conniption American Dry Gin & Tonic is made with the distillery’s Conniption American Dry Gin , the distillery’s house-made tonic, and a blend of natural Meyer lemon, orange, and lime—all mixed and carbonated.

Cold Distilled Cucumber Flavored Vodka & Soda features two classic ingredients: the distillery’s Cold Distilled Cucumber Vodka and bubbly club soda.

Each of the products comes in a four-can pack with an SRP of $15. The canned cocktails will be available this month for retailers in North Carolina, and expanded distribution across the Southeast, including South Carolina and Georgia, is expected shortly thereafter.

Each 12-ounce can (8% ALC/Vol) contains two servings, perfect for consumers to enjoy at their leisure with the convenience of an already mixed cocktail. Both cocktails are gluten-free and made without artificial ingredients or high-fructose corn syrup, so there is nothing to sacrifice in flavor or quality (in contrast to other canned forms currently on the market that are malt beverage-based).

Melissa Katrincic, president and CEO of Durham Distillery says “The ready-to-drink cocktail market is a logical extension for us, given the strong reception our gins and vodka have had both across the Southeast and in the United Kingdom. Industry canned drink trends are here to stay, and we are thrilled to be ‘first-movers’ across the South, and especially in providing these to our consumers at home in North Carolina.”

To date, Durham Distillery’s products have won more than 30 consumer, trade and industry awards. In 2018, it doubled the size of its distillery operations to house new equipment and production facilities, allowing the spirits maker to double capacity and expand distribution, including to Europe.

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