Mixed Martial Arts (MMA) Champion and one of the world’s most iconic athletes, Conor McGregor, has Launched Proper No. Twelve Irish Whiskey with Eire Born Spirits. Available in Ireland and the United States, Proper No. Twelve’s global launch expression is a blend of golden grain and single malt. Twelve is complex and sophisticated yet smooth and approachable with hints of vanilla, honey and toasted wood.
“I come from a place called Crumlin, in Dublin 12. It’s a place dear to my heart. It’s where I learned how to fight; it made me who I am today. It’s a place I’m still very much a part of every single day of my life. So, that’s where the name came from. It’s proper Irish whiskey and twelve is my hometown,” said McGregor. “Growing up on the streets of Dublin 12, I learned the values of loyalty and hard work. I respect other Irish whiskeys, but I am coming in strong, with passion and with purpose. I am the founder of this company and I am going to give it my all,” he said.