Bacardi Ginger Launches in Market

 

Bacardi Rum, has just announced the launch of Bacardi Ginger, a golden rum infused with ginger flavours for a mouth-watering sweet and spicy taste.

Demand for flavoured spirits continues to grow and is set to be the next big trend to hit the rum category, thanks in part to the recent surge in popularity of pink and flavoured gins. Bacardi Ginger offers a high-quality flavoured rum offering for spirits drinkers who are excited by innovative new tastes and experiences.

“There is a real opportunity within the golden rum segment, which is growing faster than white, dark or spiced rums,” says Sarah Doyle, Vice President – Europe, for BACARDÍ rum.

Bacardi Ginger has been crafted by the Maestros de Ron, who shape and craft all the products in the Bacardi portfolio using their sense of sight, taste and smell, to ensure the quality of the spirit meets Bacardi standards. The brand’s Maestros de Ron are carefully chosen and trained under the stewardship of seven generations of rum-making expertise.

One of the oldest rum brands in the world, Bacardi has more than 156 years of history and heritage.

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