Southern Glazer’s Wine and Spirits, the largest wine and spirits distributor in North America, has adopted the Wine Scholar Guild’s French Wine Scholar study & certification program to train its employees on the wines of France. Currently, 23 Southern Glazer’s employees have earned the FWS title and post-nominal with 140 more mid-study.
“France is one of the most important wine-producing countries on earth,” states Eric Hemer, MW, MS, Senior Vice President and Corporate Director of Wine, Southern Glazer’s. “As Southern Glazer’s represents hundreds of French wine producers, it is imperative that our wine sales personnel have an in-depth knowledge of the wines and regions of France to be able to increase their ability to sell these great wines to our restaurant and retail customers throughout North America. I find that the French Wine Scholar Program is the best program available to achieve this goal.”
“Southern Glazer’s is already the biggest wine wholesaler in North America, the fact that they strive to be the best and best-educated is testimony to their commitment to their customers. We are delighted to be a part of their drive for excellence,” states Lisa M. Airey, Wine Scholar Guild Education Director.
The French Wine Scholar (FWS) program is an international study and certification program endorsed by the French Ministry of Agriculture. The FWS program is offered by a network of over 50 program providers in 20 countries on five continents which confers true international market equity to the credential.
Alessandra Diana, French Wine Scholar and wine manager for Southern Glazer’s, Northern California commented, “I really enjoyed studying for the FWS. It was a thorough and in-depth look at French wines and it helped me talk about these wines with confidence. This new knowledge directly affected my job performance as my French wine sales almost doubled.”
“Alessandra’s accomplishment is an example of the proven relationship between education and training and increased sales,” states Laurie K. Mack, National Product Education/Certification Manager for Southern Glazer’s. “Alessandra’s success also corroborates the Southern Glazer’s Wine and Spirits mission statement: “To exceed all expectations of our trading partners with outstanding sales, service and results, through innovative strategies, unmatched relationships, cutting-edge technology and the industry’s best trained and most talented team.”
About the Wine Scholar Guild: The Wine Scholar Guild (www.winescholarguild.org) provides specialization study & certification programs for the professional development of wine industry members and committed students of wine. Fields of study include French, Italian and Spanish wines.
About Southern Glazer’s Wine and Spirits: Southern Glazer’s Wine & Spirits is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members.