Silverado Appoints Bianca Lucchetti NorCal Sales Manager

Silverado Vineyards has appointed Bianca Lucchetti as Northern California Sales Manager, reporting to Kimberli Rogers, Sales Director, West. “Lucchetti will be responsible for developing and maintaining strong relationships with these accounts in addition to working with our distributor partners and their sales forces to achieve targeted points of distribution for Silverado Vineyards,” Rogers said in making the announcement. “We are delighted to have Lucchetti join Silverado Vineyards”.

Lucchetti was most recently the Import Specialist in San Francisco with the Estates Group at Young’s Market Company, and prior to that, for four years she was an Account Manager based in San Francisco. She holds a Level III WSET With Distinction certificate for wine and sake. She graduated from San Francisco State University with a Bachelor’s Degree in International Relations that was useful when she moved to Argentina after graduation, working as a Hospitality Manager at Septima Winery in Mendoza. Lucchetti also worked in Australia as a Wine Director for San Telmo Wine Bar & Restaurant in Melbourne and for Kamen Estate Wines in Sonoma. She lives in Petaluma.

“Considering her accomplished sales record, relationship assets and exuberant presence, I am confident that Bianca will work very effectively with our distributor sales force in Northern California and grow our on and off premise account base to new heights in this pivotal market,” Rogers added.


Bonfort’s Wine and Spirits Journal is the original business-to-business publication for the alcohol industry. Founded in 1871 and closed with Prohibition in 1920, Bonfort’s is reborn in 2018 as a modern digital media platform that creates and distributes premium digital content daily to the inboxes of the top beer, wine and spirits buyers nationally. Each day we publish the newest product releases, tell brand stories and engage with the entire 3-tier industry through our multidimensional digital media network for fast, immediate and impactful messaging that get’s noticed.

No Comments Yet

Comments are closed