With the sound of bagpipes echoing on Broadway, Keepers of the Quaich USA, the new American arm of the world famous Scotch Whisky society, marked its official launch with a tartan-draped gala Gathering at Gotham Hall in New York City. Attendees included the Duke of Argyll, the British Consul General, and the inaugural event featured Scottish music, delicacies, toasts and revelry with some of the finest and rarest whiskies in the nine top Scotch producer portfolios.
“The importance of the U.S. market to Scotch Whisky cannot be understated,” said Chapter Co-Chair and William Grant & Sons President Jonathan Yusen. “At $2.3 billion in supplier sales and growing, it is the top market by far. Yet, we have never had a U.S. Chapter of Keepers of the Quaich – until now!”
Yusen noted many Keepers of the Quaich Chapters around the globe including Germany, Brazil, Australia, South Africa, The Netherlands, The Nordics, UAE and India. This inaugural gala will be the first time Quaich will be pouring into the U.S. market, bringing to life the rich tradition of Scotland spirit here in America.
Chapter Co-Chair Frank Coleman, who is a Master Keeper and senior advisor to the CEO of the Distilled Spirits Council of the United States, added, “The U.S. market has a unique role to play in keeping Scotch modern, diverse, and relevant, while celebrating the unique heritage, quality and luxury of the King of Spirits.”
In a show of industry unity, in attendance were 200 leading Scotch industry representatives from the U.S., including CEOs and other C-suite executives from major spirits suppliers, as well as top distributors, major retailers, and key industry supporters, and A-list business media and other opinion leaders.
Guests heard from Antony Phillipson, British Consul-General in New York and her majesty’s Trade Commissioner for North America, which was particularly important as trade, tariffs and the impact of Brexit were top-of-mind for many at the dinner.
Other honored guests for the evening were the Duke of Argyll, who is both a Patron of the Society and Master Keeper himself, and among his numerous titles, he is Master of Her Majesty’s Royal Household in Scotland; and the Society’s Grand Master, Peter Gordon, and fifth generation family member of William Grant & Sons.
Scottish actor Brian Cox, star of the hit HBO series Succession, toasted the new Chapter in a video-taped message.