375 Park Avenue Spirits has come to an agreement with Pernod Ricard to act as the exclusive U.S. importer for Wyborowa Vodka from Poland effective immediately.
“We’re extremely excited to be welcoming Wyborowa to the 375 Park Avenue Spirits family and in doing so adding another iconic global brand to our portfolio of highly coveted and awarded brands,” said Jason Schladenhauffen, President and CEO of 375 Park Avenue Spirits. “This brand has enjoyed significant global success and our team is poised to help it achieve a similar outcome in the U.S. market as we compete amongst the leaders in the premium vodka subcategory.”
Schladenhauffen further added, “Pairing Wyborowa with our current vodka range—and one of the fastest growing brands in our portfolio, Van Gogh—will arm our team and our wholesaler partners with a formidable high-low category solution in the premium and super-premium price tiers.”
Wyborowa, or Wybo for short, was created in 1927 and quickly became the pride of Poland. Internationally known and respected for its authenticity and quality, Wybo, is made purely from Polish rye, contains no additives other than water, and is produced solely in Poland. The brand proudly carries the Polish Vodka Association seal of Polish Vodka, which is a protected Geographical Indication.
“Wyborowa is an iconic Polish vodka, a brand with a rich history and heritage,” commented Fabrice Audan, CEO of Wyborowa Pernod Ricard and Central Europe. “The Pernod Ricard Group has a longstanding relationship with 375 Park Avenue Spirits and now Wyborowa Pernod Ricard has joined this great partnership. We believe that 375 Park Avenue Spirits’ strong position in the market, expertise, and excellent supply chain management will help us to drive Wyborowa vodka to the forefront of top tier quality vodkas in the U.S. market.“
Informed by more than 600 years of Polish vodka craftsmanship, Wybo is produced from 100% rye grain sourced from local trusted Polish farmers growing only the highest quality rye. The result is a smooth and creamy genuine Polish vodka with a grainy, fruity, and slight floral note that is enjoyed in more than 80 countries around the world.
The award winning Wyborowa vodka is now available from 375 Park Avenue Spirits nationally in the following sizes: 1.75L, 1L, 750ml, and 50ml along with a holiday gift VAP featuring a 750ml bottle and two glasses.