Category Reports

Bonfort’s Tequila Category Report 2018

While Mexicans do not confuse Cinco de Mayo with Mexican Independence Day (Sept. 16th), they do trail behind Americans in alcohol consumption every May 5th. Americans may be unclear why they’re celebrating Cinco de Mayo but they’re doing it with more conviction than the holiday’s country of origin. Quick history lesson: Cinco de Mayo commemorates the 1862 battle of Puebla, in which a staggeringly outnumbered cluster of Mexican soldiers, won victory…

The Matter of Mezcal

According to research firm, Technavio, the increasing disposable incomes and the lifestyle changes of consumers have considerably increased the demand for mezcal. Premium spirits such as mezcal, tequila, gin, Scotch whiskey, and Irish whiskey have become a status symbol, especially among youth. Lead analyst at Technavio, Manjunath Jagannathan states, “The increasing number of mezcalerias and the rising number of export brands continue to fuel the mezcal growth revolution in bars, pubs…