According to the Distilled Spirits Council, vodka has become the backbone of the spirits industry, accounting for 32% of all volume. In 2017, 71.3 million 9-liter cases of vodka were sold in the United States, generating $6.2 billion in revenue for distillers.
The Council states that an important growth driver has been the continued popularity of flavored vodkas as they now account for around 21% of all vodkas sold in the U.S. Today, consumers can enjoy vodkas that have been infused with natural spices, refreshing citrus flavors, raspberry, vanilla and other alternatives.
