Trade Events

Lucid Absinthe Cocktail Classic Finalists’ Names Released

The United States Bartenders’ Guild together with Lucid Absinthe Supérieure have announced the selection of the five finalists in the 2018 Cocktail Classique, a national mixology competition which has sought to identify the talent behind the most creative cocktails using Lucid Absinthe.  Each of the finalists topped ten other competitors to win their regional semi-finals, held this year during March – July, and will journey to the Finals in New Orleans on August 20, 2018.

Millennial Drinkers Get their “Woodstock” in Brooklyn

We Baby Boomers learned all about wine in our immediate post-drinking-age years. We helped create a “wine culture” in America, in which you’d darn well better know the difference between a Napa Valley Chardonnay, and the same grape variety as grown in Chablis….or why the tricky harvest of 1964 in Bordeaux created successful wines at some properties, poor wines at others.  Cocktails? The old folks had them sometimes…as in “screwdrivers,” or vodka with orange juice. And that was about it, for then. But…..Apres ça…le deluge.

The Mezcal Collaborative National Cocktail Competition

The Mezcal Collaborative and Panorama Mezcal announced The Mezcal Cocktail Mission, a multi-city cocktail competition with Pelotón de la Muerte, aiming to develop an original cocktail that belongs to mezcal using only four ingredients. As the cocktail scene booms, the Mezcal Collaborative, Panorama Mezcal and Pelotón de la Muerte are working towards innovating new mezcal forward cocktails that become synonymous to the spirit. Just as an “Old Fashioned”…