Education

With OZV, Can You Teach Consumers The ABCs of Lodi Zin?

It’s never a waste of time to educate consumers on what they’re drinking. Zinfandel is as misunderstood sometimes as the Lodi Region of California. If OZV is the ABC of Lodi Zinfandel, then these three letters which represent Old Zinfandel Vine, are pretty much the starting and ending point, for all things Zin produced in the Lodi region. The pioneering brand comes from a fifth-generation family grape-growers under the Oak Ridge umbrella.

The Meaning of Sake

Did you know that in the Japanese language the word ‘sake’ merely means ‘alcohol?’ It does not necessarily mean ‘rice wine’ like Western countries have mistakenly defined in our books and our laws.  In Japan the word ‘sake’ can refer to any wine, beer, or even distilled spirit. The Japanese word ‘sake’ is kind of like the colloquial word ‘booze,’ is for Western countries. The correct word in Japanese which refers to rice wine in particular is ‘Seishu.’

Sazerac Launches Great Agave Website

The Sazerac Company just launched an educational website about all things agave. This new website, www.GreatAgave.com includes information about the history of agave spirits, the plant itself, where it’s grown and the many unique processes and people that have made spirits like tequila and mezcal the fastest growing categories in the industry. Rich in story and tradition, the agave plant has been used to create some of the oldest distilled spirits in the….

Liquor Lab’s New Experience For Cocktail Curious Consumers

Consumers In New York, Manhattan’s first hands-on, interactive craft beer, wine, spirits and cocktail event space — where attendees learn how to mix, shake and stir beverages — opened to the public recently in the SoHo area. Liquor Lab is the brainchild of president Owen Meyer, who ran a successful one-year pilot, under the same name in Chicago and founded New York’s Wine & Whiskey club (that sells annual memberships to private bar events).