Insider Recon

Tincup Campaign Goes Big

TINCUP, the Mountain Whiskey, is inspiring people to seek out extraordinary experiences in the great outdoors through the launch of the ‘Backcountry Adventure’ campaign. The fully integrated campaign includes a new television spot, digital short film, experiential activations, and consumer storytelling contest aimed at those who seek to discover new territory with friends new and old. The contest will offer the most inspired adventure seekers the chance to have a mountain experience in the rugged town of Tin Cup, CO.  

With OZV, Can You Teach Consumers The ABCs of Lodi Zin?

It’s never a waste of time to educate consumers on what they’re drinking. Zinfandel is as misunderstood sometimes as the Lodi Region of California. If OZV is the ABC of Lodi Zinfandel, then these three letters which represent Old Zinfandel Vine, are pretty much the starting and ending point, for all things Zin produced in the Lodi region. The pioneering brand comes from a fifth-generation family grape-growers under the Oak Ridge umbrella.

Portugeuse Imports On The Rise

When it comes to Portugeuse wines, growth in value has grown consistently and internationally over the past couple of years; with the United States leading as major player in value exportations, as reported by ViniPortugal.In 2018, the total global exportations from Portugal grew by 3% in value, surpassing the previous €800 million barrier, achieving a sum of €803.335 million.

The Meaning of Sake

Did you know that in the Japanese language the word ‘sake’ merely means ‘alcohol?’ It does not necessarily mean ‘rice wine’ like Western countries have mistakenly defined in our books and our laws.  In Japan the word ‘sake’ can refer to any wine, beer, or even distilled spirit. The Japanese word ‘sake’ is kind of like the colloquial word ‘booze,’ is for Western countries. The correct word in Japanese which refers to rice wine in particular is ‘Seishu.’

Next Century Spirits Scales to 1,000 Proof Gallons Per Day Production

Next Century Spirits, an advanced technology company that specializes in the creation and processing of distilled spirits and wine for private label, bulk, and craft markets, announced today the scaling of its Durham, NC production facility to 1,000 proof gallons per day.

Established less than one year ago, Next Century produces oak-matured, high-quality spirits in hours rather than years.

Theobald & Oppenheimer Partners with LNJ Brands; Hires Kyle Harder

Theobald & Oppenheimer today announced a new distribution partnership with LNJ Brands to expand the presence of Single Prop Rum within the New York market. Complementing the partnership, Theobald & Oppenheimer announces a new hire, Kyle Harder, as Brand Director.

The rum, which is sourced from the Caribbean and blended with real coconut water, launched in the Pennsylvania market in April 2018.

Silverado Appoints Bianca Lucchetti NorCal Sales Manager

Silverado Vineyards has appointed Bianca Lucchetti as Northern California Sales Manager, reporting to Kimberli Rogers, Sales Director, West. “Lucchetti will be responsible for developing and maintaining strong relationships with these accounts in addition to working with our distributor partners and their sales forces to achieve targeted points of distribution for Silverado Vineyards,” Rogers said in making the announcement. “We are delighted to have Lucchetti join Silverado Vineyards”.

Texas Senate Bill To Promote Free Market for Package Store Ownership

Legislation introduced in the Texas Senate would remove a decades-old anticompetitive and unconstitutional limit on package store ownership and promote a free and fair market in Texas.

State Sen. Brian Birdwell, R-Granbury, has introduced Senate Bill 645 that would remove the limit on package store ownership and the so-called “consanguinity loophole.”

Fernet Branca Gets New CEO

Fratelli Branca announced the appointment of spirits industry executive, Steve Brecher to Chief Executive Officer of new venture Branca USA.  The appointment comes on the heels of the Milan-based company’s announcement to create their own import company in the U.S. in early 2019.

Brecher most recently was President of Infinium Spirits.  Previously, he held a series of senior marketing, commercial and strategy roles at Diageo in the U.S. and overseas.

Bonfort’s Vodka Report 2018

According to the Distilled Spirits Council, vodka has become the backbone of the spirits industry, accounting for 32% of all volume. In 2017, 71.3 million 9-liter cases of vodka were sold in the United States, generating $6.2 billion in revenue for distillers.

The Council states that an important growth driver has been the continued popularity of flavored vodkas as they now account for around 21% of all vodkas sold in the U.S. Today, consumers can enjoy vodkas that have been infused with natural spices, refreshing citrus flavors, raspberry, vanilla and other alternatives.

Bonfort’s Top 100 Wineries 2019

Bonfort’s has ranked the 100 most powerful individuals and trends in the U.S. wine industry for 2018. The inaugural list ranks at #1 the global co-wine buyers from Amazon.com/Whole Foods, Doug Bell and Geof Ryan as the most powerful individuals in the U.S. wine industry. Other notables include, #3 Ernest J. Gallo, and #15 Alejandro Bulgheroni. Notable trends include, #4 Legal Marijuana and #16 Private Equity. All of the people and trends on the list have tremendous industry power and influence, and a direct impact…

What 8 Years in the Desert Really Represents

When Dave Phinney sold Prisoner Wine to Huneeus Vintners in 2010, the $40 million deal included a non-compete clause prohibiting the winemaker to work with that grape on other brands for eight years. Huneeus grew the Zinfandel-based red blend brand further and later sold it to Constellation Brands for a whopping $285. Over the those clause-cluttered eight years, Phinney wasted no time. Since The Prisoner sale he has created and sold his conceptual Locations Wine for a non-disclosed amount, as well as the Orin Swift brand–both to Gallo, and he remains the winemaker on both labels. Phinney also launched Savage & Cooke Distillery on Mare Island, off the coast of San Francisco…