It’s almost National Vodka Day (October 4th) and that means upselling customers with cocktails that provide a celebratory feel, and sense of occasion. Mark your chalkboards, adjust your cocktail list and add on a little extra effort to increase sales, and margins.
Every bar has Grand Marnier so these cocktails should be fairly easy to pull together this Bastille Day, July 14th. The “Grand” collection of Bastille Day cocktails was created to celebrate Grand Marnier’s French heritage, toasting the brand’s deep roots to the Cognac region, the inspiration taken from the Parisian … Read the rest
It’s never a waste of time to educate consumers on what they’re drinking. Zinfandel is as misunderstood sometimes as the Lodi Region of California. If OZV is the ABC of Lodi Zinfandel, then these three letters which represent Old Zinfandel Vine, are pretty much the starting and ending point, for … Read the rest
St. Paddy’s Day is a big seller for the alcohol industry at both the on- and off-premise level. But what of Monday, March 18th? Well, that’s national hangover day, representing an opportunity to take care of your well-spent customers. How about a Recovery Cocktail Menu to reel in some business, … Read the rest
The distinctly Japanese beverage program at the newly opened concept Inn Ann at Japan House Los Angeles, California is under the guidance of Executive Chef Mori Onodera. Inn Ann’s beverage program is a microcosm of Japanese cocktail and drinking culture, with a focus on Japanese riffs on classic … Read the rest
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Brock Schulte is the Bar Director of The Monarch in Kansas City. Brock is well-known in the business for creating inventive cocktails that are fun to make and even more fun to drink. Who better to ask for tips on how to upsell customers with holiday recipes than one … Read the rest
There’s nothing more festive than a holiday toast when New Orleans is done up in its holiday finery, and most bars around town strut out seasonal libation specials guaranteed to put customers in the holiday spirit. We’ve reached to the bartenders there for cocktail inspiration, as well as snowy Colorado … Read the rest
The frozen cocktail is becoming a thing of the past, and there are a few reasons why. Smoky brown spirits are hugely popular, with mezcal replacing tequila in many Palomas and whiskey forming the basis of what were once traditional gin cocktails, like the Negroni. Egg-white whipped cocktails in coupe … Read the rest
The letter mark symbol of 7 and a line create a Z for Zinfandel, embossed with a crimson red in gradient and seductive lines. On top sits a modest, shiny halo. This angel and devil play is nicely … Read the rest
The gin category is exploding, but is there enough room for every brand out there? Well, that depends on how you slice it, and what you consider to be “gin”.
Natasha Swords examines the market, exemplifying some truly diverse leading their corners of the market as viable and growing segments.. … Read the rest
In Portland, Oregon Caffè Umbria is a full-bar coffee roaster with two locations on Madison Street and NW 12th Avenue. Retail District Manager, Danica Copus says with Negroni week just around the corner, they have prepped their cocktail menu for their carefully curated Negroni Elixir, … Read the rest
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Father’s Day is just around the corner (June 17th) and it’s time to start thinking about how to suggest to your customers that a great bottle of whisky, gin or vodka is, in fact, the gift he really wants. Dads collect whisky, not socks but it’s up to … Read the rest
Mother’s Day is close. Very close. If you haven’t devised a cocktail program yet, then look no further. Stirring’s and Bonfort’s have you covered. Together, we’ve sourced recipes from leading Mixologists around the country, created specifically for May 13th.
And for our off-premise readers we’ve created these cocktails … Read the rest
Not all vodkas are created equal, but to many consumers, they taste, at the very least, indistinguishably similar. Bonfort’s has put together a list of seven vodkas, each of which wears a distinctive, and identifiable, taste profile.
We also asked each brand for its most notable selling points (story) to … Read the rest
That moment when ten customers ask for salt and rocks margaritas at the same time #seriously? Pat Trevino of Twang, the leading beverage salt manufacturer in the country, says get ready and know which salts you plan to use, way ahead of time! Not all salts, as it turns out, … Read the rest