Every holiday is an opportunity to boost sales. On-premise readers can benefit the first Monday in September by changing up their cocktail list to make customers feel a sense of occasion, as well as urgency. Nothing says “buy me” like an item that won’t be there tomorrow.
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The frozen cocktail is becoming a thing of the past, and there are a few reasons why. Smoky brown spirits are hugely popular, with mezcal replacing tequila in many Palomas and whiskey forming the basis of what were once traditional gin cocktails, like the Negroni. Egg-white whipped cocktails in coupe … Read the rest
Moët & Chandon’s Ice Imperial and Ice Imperial Rosé, are the first-ever champagnes designed specifically to be enjoyed over ice. Moët & Chandon first pioneered this trend in 2011, launching Moët Ice Imperial (SRP: $59.00) followed by Moët Ice Imperial Rosé which just debuted last summer (SRP: $75.00).
This … Read the rest