Last year Bourbon reached 20 million cases in the United States — that’s a growth rate of about 30 percent since 2010. With warehouses filled to capacity, bourbon is just at the beginning of its return from the ashes after the vodka category burst its bubble back in the ‘70s. The Kentucky Bourbon Trail, new educational and historical campaigns, a cool factor for the mixology space and the truly stellar standard across many of the brands responsible for growing this category makes this spirit the one to watch…
Categories Spirits Bourbon
Lonerider Spirits’ 8-State Rollsout Begins in N.C.
Lonerider Brewing Company, an award-winning company brewing ales for outlaws, announced today the launch of sister craft distillery Lonerider Spirits. Lonerider Spirits’ first distilled spirit, a bourbon whiskey finished in sherry casks, will be released this fall in North Carolina and soon thereafter in the other eight states where Lonerider already has a presence. A second spirit is planned for 2019. It will retail for just under $40.
Four Roses Picks Official Flower Grower for 130 Year Anniversary
Four Roses has selected premier grower Jackson & Perkins as its partner to launch a special edition rose to commemorate the brand’s 130th anniversary. The rose is available via JacksonAndPerkins.com and will retail for $26.95. The plants will begin shipping August 17 to open plant zones. “Four red roses have been synonymous with our brand since the legend began in 1888,” said Four Roses Master Distiller Brent Elliott.
Old Forester Returns Home
Returning to the same building it once called home, Old Forester Distilling Co. opened to the public today at 119 W. Main Street in Louisville, Kentucky. The $45 million, 70,000 square foot distillery will guide guests through the brand’s rich history and Bourbon making process of Old Forester, a brand sealed in history as America’s First Bottled Bourbon.
Hendrick’s Mastermind Launches New Bourbon Infused With Oil From Beaver Castor Sacs
Eau De Musc (“Water of Musk”), a new limited-edition beaver castoreum whiskey from the branding mastermind of Hendrick’s Gin brand, officially launches nationwide on June 11, 2018. Well-regarded in the spirits world for pushing boundaries with his bold choice of flavors and exotic ingredients, Steven Grasse and his talented team at Tamworth Distilling and Mercantile are about to introduce one of the most thought-provoking spirit releases of the year.