Alcohol and sport have long-been natural partners in sponsorship, with some of the world’s largest deals belonging to the sector. Annually, 30 of the world’s leading alcoholic beverage brands spend an estimated $764.5m on sports sponsorship representing 281 active deals, 89% of which are with beer brands, according to Sportcal, part of the GlobalData Group. Sportcal’s latest report, ‘Sponsorship Sector Report: Alcoholic Beverages, 2018’, analyses the activity of 30 of the biggest alcoholic beverage brands to track the latest…
Brewery Ommegang and HBO Licensing & Retail have announced the newest beer in their collaborative series inspired by the award-winning drama Game of Thrones! Mother of Dragons, a beer brewed for Daenerys Targaryen, is the third beer in this year’s Royal Reserve Collection, a series of four limited release beers, each designed and brewed as an homage to one of four epic figures engaged in the battle for the Seven Kingdoms.
Brewers seeking discounts on Whiskey Del Bac barrels can reach out directly to Hamilton Distillers tomorrow, Thursday, June 14th from 11AM to 4PM. The Arizona-based distillery will have a large selection of their used-barrels for sale at discounted prices. Both Classic and Dorado barrels are available for sale on a first come, first served basis. No holds.
Anheuser Busch’s Michael Taylor has taken up the position of CEO at Green Flash Brewing Company, known for its fan favorites like West Coast IPA and Alpine Duet. With more than 14 years of experience in the beer and beverage industry, Taylor will focus on strengthening the Green Flash and Alpine brands, culture and regional footprint, while guiding the long-term strategic growth of the businesses.
Cinco de Mayo is just around the corner and that means get-togethers with old friends, spicey food and Mexican beers. Those of us who are organized will remember to buy Mexican beer, but domestic will do just as well in a pinch. Either way, the salted beer rim is big during Cinco de Mayo and you don’t want to be the only gringo in the room who looks like the $30 cocktail diva or divo who doesn’t know how to hang with a bottle of Dox Equis.
D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is adding a new beer to its iconic core product portfolio, Yuengling Golden Pilsner, a modern pilsner crafted with the perfect balance of hop and malt character for crisp, smooth refreshment. Born from six generations of brewing expertise, Golden Pilsner is Yuengling’s first year-round beer to debut in 17 years.