Founders Brewing Co. has partnered with Odom Hawaii – of the Odom Group and the GAB network of wholesalers – to bring its beer to the Aloha State. This marks the 50th state of distribution and successfully completes nationwide coverage for the 22-year-old brewery. Customers can expect to see … Read the rest
Beer
Sagamore Spirit Rye & Sierra Nevada Collaborate
What happens when award-winning leaders in craft beer and craft whiskey get together? The result became deliciously evident today with the release of Sierra Nevada Rye Ale, a limited-edition beer brewed with Maryland-grown rye and aged for six months in rye whiskey barrels from Sagamore Spirit.
That time in … Read the rest
Boulevard Brewing’s Off-Premise Dark Phoenix Promo
Boulevard Brewing Company announced a partnership with 20th Century Fox and its highly anticipated film Dark Phoenix, marking the studio’s first collaboration with a craft brewer. Boulevard’s latest year-round beer, Space Camper Cosmic IPA, will get a new X-Men inspired look and blockbuster perks to celebrate the new … Read the rest
Crowns & Hops Exceeds Crowdfunding Goal
Teo Hunter and Beny Ashburn, the co-founders of Crowns & Hops Craft Beer Brand announce they have exceeded their US crowdfunding campaign goal. The 30-day campaign launched March 6, 2019 on the Indiegogo crowdfunding platform included a US tour with promotional events in several key markets such as Los Angeles, … Read the rest
Founders Brewing Announces Más Agave
Founders Brewing Co. has announced that Más Agave will be the third release in the brewery’s Barrel-Aged Series. An imperial lime gose-style ale brewed with agave and aged in tequila barrels, Más Agave is the first tequila barrel-aged beer Founders has bottled. Más Agave (10% ABV) will be available in … Read the rest
Aaron Nola Is New Yuengling Spokesperson
America’s Oldest Brewery, announced today its partnership with Philadelphia Phillies’ pitcher Aaron Nola. Aaron is one of the first active, MLB players to have a partnership with a beer brand.
Yuengling has been a sponsor of the Philadelphia Phillies since 2017, and this new, individual, partnership with Aaron further strengthens … Read the rest
Radeberger Launches Tastemaker Collective
As we continue to hone our focus on health and wellness, understanding where our products come from is key. That’s why Drink Me loves Radeberger Pilsner which still follows purity laws from Germany dictating the use of only four natural ingredients.
Now Radeberger Pilsner is activating The Tastemaker Collective, … Read the rest
Beer Brands Sponsor 89% Of All Alcohol Sports Deals
Alcohol and sport have long-been natural partners in sponsorship, with some of the world’s largest deals belonging to the sector. Annually, 30 of the world’s leading alcoholic beverage brands spend an estimated $764.5m on sports sponsorship representing 281 active deals, 89% of which are with beer brands, according to Sportcal… Read the rest
New Belgium and Knob Creek Roll Out Oakspire
New Belgium Brewing and Knob Creek Bourbon have banded together to launch Oakspire Bourbon Barrel Ale, creating an entirely new style of bourbon barrel ale. Oakspire Bourbon Barrel Ale is a highly-drinkable bourbon-inspired ale which uses Knob Creek Bourbon-soaked oak spirals and barrel char to impart big, full flavor … Read the rest
Jen Yuengling Flies Red, White And Blue For Veterans
Today Yuengling’s Jen Yuengling, sixth generation brewer of America’s Oldest Brewery will make a mark for Team Red, White & Blue, a nonprofit dedicated to enriching the lives of veterans through physical and social activity, as a partner for its Lagers for Heroes program that supports active military, veterans and … Read the rest
Cascade Kriek 2017 Released On Draft and 500ml Btls
Cascade Brewing recently released its Kriek 2017 project on draft and in a new 500ml bottle format. The product is a blend of sour red ales aged in oak wine barrels for up to 17 months with more than 16,000 lbs. of fresh Bing and sour pie cherries. The beer … Read the rest
National IPA Day Highly Monetizable
It seems as though anything with the name IPA attached to it sells out the door, all day long. With that in mind, on-premise licensees would be running away from profits if they weren’t to monetize National IPA Day this August 2nd.
With the help of Coopers’ Craft Bourbon, … Read the rest
Mother of Dragons, Third Beer in Game of Thrones Launches
Brewery Ommegang and HBO Licensing & Retail have announced the newest beer in their collaborative series inspired by the award-winning drama Game of Thrones! Mother of Dragons, a beer brewed for Daenerys Targaryen, is the third beer in this year’s Royal Reserve Collection, a series of four limited release beers, … Read the rest
How To Compete in Florida’s Beer Scene Boom
In under five years, Florida’s beer scene has blown up but in a cultish way. Florida is America’s fastest-growing state for craft breweries where innovators are finding a welcoming home.
One of those breweries is Concrete Beach Brewery, est. 2015, helmed by Head Brewer, Eric Hernandez whose journey from … Read the rest
Hamilton Distillers Selling Off Discounted Whiskey Barrels
Brewers seeking discounts on Whiskey Del Bac barrels can reach out directly to Hamilton Distillers tomorrow, Thursday, June 14th from 11AM to 4PM. The Arizona-based distillery will have a large selection of their used-barrels for sale at discounted prices.
Both Classic and Dorado barrels are available for sale … Read the rest