Alcohol and sport have long-been natural partners in sponsorship, with some of the world’s largest deals belonging to the sector. Annually, 30 of the world’s leading alcoholic beverage brands spend an estimated $764.5m on sports sponsorship representing 281 active deals, 89% of which are with beer brands, according to Sportcal, part of the GlobalData Group. Sportcal’s latest report, ‘Sponsorship Sector Report: Alcoholic Beverages, 2018’, analyses the activity of 30 of the biggest alcoholic beverage brands to track the latest…
Beer
New Belgium and Knob Creek Roll Out Oakspire
New Belgium Brewing and Knob Creek Bourbon have banded together to launch Oakspire Bourbon Barrel Ale, creating an entirely new style of bourbon barrel ale. Oakspire Bourbon Barrel Ale is a highly-drinkable bourbon-inspired ale which uses Knob Creek Bourbon-soaked oak spirals and barrel char to impart big, full flavor into New Belgium’s high rye base ale. “We could have simply barrel-aged some ale, or rested beer on barrel staves, but that wouldn’t have given us the amazing freshness…
Jen Yuengling Flies Red, White And Blue For Veterans
Today Yuengling’s Jen Yuengling, sixth generation brewer of America’s Oldest Brewery will make a mark for Team Red, White & Blue, a nonprofit dedicated to enriching the lives of veterans through physical and social activity, as a partner for its Lagers for Heroes program that supports active military, veterans and their families. In celebration of the partnership, Jen is participating in Team RWB’s 5th Annual Old Glory Relay, a 4,300-mile journey where veterans and supporters carry the flag across America to honor and connect those who served our country.
Cascade Kriek 2017 Released On Draft and 500ml Btls
Cascade Brewing recently released its Kriek 2017 project on draft and in a new 500ml bottle format. The product is a blend of sour red ales aged in oak wine barrels for up to 17 months with more than 16,000 lbs. of fresh Bing and sour pie cherries. The beer features complex flavors of cherries, roast malts, oak and spice, and comes in at 7.7 percent ABV.
National IPA Day Highly Monetizable
It seems as though anything with the name IPA attached to it sells out the door, all day long. With that in mind, on-premise licensees would be running away from profits if they weren’t to monetize National IPA Day this August 2nd. With the help of Coopers’ Craft Bourbon, here are five outstanding IPA cocktails assembled by bartenders from around the country, with which to treat IPA-happy customers.
Mother of Dragons, Third Beer in Game of Thrones Launches
Brewery Ommegang and HBO Licensing & Retail have announced the newest beer in their collaborative series inspired by the award-winning drama Game of Thrones! Mother of Dragons, a beer brewed for Daenerys Targaryen, is the third beer in this year’s Royal Reserve Collection, a series of four limited release beers, each designed and brewed as an homage to one of four epic figures engaged in the battle for the Seven Kingdoms.
How To Compete in Florida’s Beer Scene Boom
In under five years, Florida’s beer scene has blown up but in a cultish way. Florida is America’s fastest-growing state for craft breweries where innovators are finding a welcoming home. One of those breweries is Concrete Beach Brewery, est. 2015, helmed by Head Brewer, Eric Hernandez whose journey from the food manufacturing industry, to homebrewer to head brewer is a riveting tale of success in the frantic race to make kick-ass craft beer. Bonfort’s very own Judi Laing sat down with Eric to chat about what it takes to break through the noise in an increasingly competitive category.
Hamilton Distillers Selling Off Discounted Whiskey Barrels
Brewers seeking discounts on Whiskey Del Bac barrels can reach out directly to Hamilton Distillers tomorrow, Thursday, June 14th from 11AM to 4PM. The Arizona-based distillery will have a large selection of their used-barrels for sale at discounted prices. Both Classic and Dorado barrels are available for sale on a first come, first served basis. No holds.
Anheuser Busch’s Michael Taylor Is New CEO At Green Flash Brewing
Anheuser Busch’s Michael Taylor has taken up the position of CEO at Green Flash Brewing Company, known for its fan favorites like West Coast IPA and Alpine Duet. With more than 14 years of experience in the beer and beverage industry, Taylor will focus on strengthening the Green Flash and Alpine brands, culture and regional footprint, while guiding the long-term strategic growth of the businesses.
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Yeungling Supports Sales with New Ad Campaign
D.G. Yuengling & Son, Inc. today the launch of “Spread Your Wings,” a new brand campaign and tagline designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling’s sixth-generation– Jen, Debbie, Wendy and Sheryl Yuengling. “Spread Your Wings” builds on the Yuengling Eagle iconography and centers on its eagle wings to symbolize the unique qualities of the brand and today’s consumers.
Half Moon Has Juicy Gossip For SF Bay Area
Today, Half Moon Bay Brewing Company launched its newest limited release 16 oz can: Juicy Gossip IPA. It’s an exploration in fruity hop flavors including Citra, Mosaic, and Denali hops with a tropical yeast blend and wheat malts. This combination creates a slightly sweet maltiness followed by a blast of hops-provided tropical fruit, red berries, and orange flavors. The flavor rounds out with a dry, slightly citrus finish.
Here Are The Top 50 Brewing Companies By Sale Volume
The Brewers Association (BA)—the not-for-profit trade group representing small and independent craft brewers—today released its annual lists of the top 50 producing craft brewing companies and overall brewing companies in the U.S., based on beer sales volume. Of the top 50 overall brewing companies, 40 were small and independent craft brewing companies. “In an increasingly competitive and mature marketplace, these brewing companies continue to lead and pave the path for…
How To Do The Beer Salt Thing Right
Cinco de Mayo is just around the corner and that means get-togethers with old friends, spicey food and Mexican beers. Those of us who are organized will remember to buy Mexican beer, but domestic will do just as well in a pinch. Either way, the salted beer rim is big during Cinco de Mayo and you don’t want to be the only gringo in the room who looks like the $30 cocktail diva or divo who doesn’t know how to hang with a bottle of Dox Equis.
Yeungling Launches First Year-Round Beer in 17 Years
D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is adding a new beer to its iconic core product portfolio, Yuengling Golden Pilsner, a modern pilsner crafted with the perfect balance of hop and malt character for crisp, smooth refreshment. Born from six generations of brewing expertise, Golden Pilsner is Yuengling’s first year-round beer to debut in 17 years.
Brewery Ommegang and HBO Announce Game of Thrones-Inspired Collection This Spring
As Game of Thrones approaches its final season, Brewery Ommegang and HBO Global Licensing are planning to launch the Royal Reserve Collection, a collectible series of four special, limited release beers, each designed and brewed as an homage to one of four epic figures in the battle for the Seven Kingdoms. Packaged as a series, with simple, elegant iconography and sophisticated design representative of