Beer

Odom Brings Founders to Hawaii

Founders Brewing Co. has partnered with Odom Hawaii – of the Odom Group and the GAB network of wholesalers – to bring its beer to the Aloha State. This marks the 50th state of distribution and successfully completes nationwide coverage fo… Read the rest

Sagamore Spirit Rye & Sierra Nevada Collaborate

What happens when award-winning leaders in craft beer and craft whiskey get together? The result became deliciously evident today with the release of Sierra Nevada Rye Ale, a limited-edition beer brewed with Maryland-grown rye and aged for six months… Read the rest

Boulevard Brewing’s Off-Premise Dark Phoenix Promo

Boulevard Brewing Company announced a partnership with 20th Century Fox and its highly anticipated film Dark Phoenix, marking the studio’s first collaboration with a craft brewer. Boulevard’s latest year-round beer, Space Camper Cosmic IPA, will get… Read the rest

Crowns & Hops Exceeds Crowdfunding Goal

Teo Hunter and Beny Ashburn, the co-founders of Crowns & Hops Craft Beer Brand announce they have exceeded their US crowdfunding campaign goal. The 30-day campaign launched March 6, 2019 on the Indiegogo crowdfunding platform included a US tour w… Read the rest

Founders Brewing Announces Más Agave

Founders Brewing Co. has announced that Más Agave will be the third release in the brewery’s Barrel-Aged Series. An imperial lime gose-style ale brewed with agave and aged in tequila barrels, Más Agave is the first tequila barrel-aged beer Founders h… Read the rest

Aaron Nola Is New Yuengling Spokesperson

America’s Oldest Brewery, announced today its partnership with Philadelphia Phillies’ pitcher Aaron Nola. Aaron is one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Philadelphia Phillies… Read the rest

Radeberger Launches Tastemaker Collective

As we continue to hone our focus on health and wellness, understanding where our products come from is key. That’s why Drink Me loves Radeberger Pilsner which still follows purity laws from Germany dictating the use of only four natural ingredients.… Read the rest

Beer Brands Sponsor 89% Of All Alcohol Sports Deals

Alcohol and sport have long-been natural partners in sponsorship, with some of the world’s largest deals belonging to the sector. Annually, 30 of the world’s leading alcoholic beverage brands spend an estimated $764.5m on sports sponsorship rep… Read the rest

New Belgium and Knob Creek Roll Out Oakspire

New Belgium Brewing and Knob Creek Bourbon have banded together to launch Oakspire Bourbon Barrel Ale, creating an entirely new style of bourbon barrel ale. Oakspire Bourbon Barrel Ale is a highly-drinkable bourbon-inspired ale which uses Knob Creek… Read the rest

Jen Yuengling Flies Red, White And Blue For Veterans

Today Yuengling’s Jen Yuengling, sixth generation brewer of America’s Oldest Brewery will make a mark for Team Red, White & Blue, a nonprofit dedicated to enriching the lives of veterans through physical and social activity, as a partner for its… Read the rest

Cascade Kriek 2017 Released On Draft and 500ml Btls

Cascade Brewing recently released its Kriek 2017 project on draft and in a new 500ml bottle format. The product is a blend of sour red ales aged in oak wine barrels for up to 17 months with more than 16,000 lbs. of fresh Bing and sour pie cherries. T… Read the rest

National IPA Day Highly Monetizable

It seems as though anything with the name IPA attached to it sells out the door, all day long. With that in mind, on-premise licensees would be running away from profits if they weren’t to monetize National IPA Day this August 2nd. With the help of… Read the rest

Mother of Dragons, Third Beer in Game of Thrones Launches

Brewery Ommegang and HBO Licensing & Retail have announced the newest beer in their collaborative series inspired by the award-winning drama Game of Thrones! Mother of Dragons, a beer brewed for Daenerys Targaryen, is the third beer in this year’… Read the rest

How To Compete in Florida’s Beer Scene Boom

In under five years, Florida’s beer scene has blown up but in a cultish way. Florida is America’s fastest-growing state for craft breweries where innovators are finding a welcoming home. One of those breweries is Concrete Beach Brewery, est. 20… Read the rest

Hamilton Distillers Selling Off Discounted Whiskey Barrels

Brewers seeking discounts on Whiskey Del Bac barrels can reach out directly to Hamilton Distillers tomorrow, Thursday, June 14th from 11AM to 4PM. The Arizona-based distillery will have a large selection of their used-barrels for sale at discounted p… Read the rest

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