Boulevard Brewing Company announced a partnership with 20th Century Fox and its highly anticipated film Dark Phoenix, marking the studio’s first collaboration with a craft brewer. Boulevard’s latest year-round beer, Space Camper Cosmic IPA, will get a new X-Men inspired look and blockbuster perks to celebrate the new release in theaters June 7th of this year.Space Camper’s new limited-edition packaging features a Dark Phoenix icon floating over a prominent “X” with the beer’s orange, grey, white and black branding.
Beer
Crowns & Hops Exceeds Crowdfunding Goal
Teo Hunter and Beny Ashburn, the co-founders of Crowns & Hops Craft Beer Brand announce they have exceeded their US crowdfunding campaign goal. The 30-day campaign launched March 6, 2019 on the Indiegogo crowdfunding platform included a US tour with promotional events in several key markets such as Los Angeles, New York, and Atlanta. The tour allowed Crowns & Hops to engage with brand ambassadors and investors alike who share a passion for authentic cultural representation in craft beer.
Founders Brewing Announces Más Agave
Founders Brewing Co. has announced that Más Agave will be the third release in the brewery’s Barrel-Aged Series. An imperial lime gose-style ale brewed with agave and aged in tequila barrels, Más Agave is the first tequila barrel-aged beer Founders has bottled. Más Agave (10% ABV) will be available in all markets beginning in early May in 4-packs (12oz bottles) and 750mL bottles. It will be available in both the Detroit and Grand Rapids taproom locations on May 3.
Aaron Nola Is New Yuengling Spokesperson
America’s Oldest Brewery, announced today its partnership with Philadelphia Phillies’ pitcher Aaron Nola. Aaron is one of the first active, MLB players to have a partnership with a beer brand.Yuengling has been a sponsor of the Philadelphia Phillies since 2017, and this new, individual, partnership with Aaron further strengthens the relationship between America’s Oldest Brewery and the Phillies.
Radeberger Launches Tastemaker Collective
As we continue to hone our focus on health and wellness, understanding where our products come from is key. That’s why Drink Me loves Radeberger Pilsner which still follows purity laws from Germany dictating the use of only four natural ingredients.
Now Radeberger Pilsner is activating The Tastemaker Collective, a chronicle of stories featuring incredible people who keep New York City’s bars running.
Beer Brands Sponsor 89% Of All Alcohol Sports Deals
Alcohol and sport have long-been natural partners in sponsorship, with some of the world’s largest deals belonging to the sector. Annually, 30 of the world’s leading alcoholic beverage brands spend an estimated $764.5m on sports sponsorship representing 281 active deals, 89% of which are with beer brands, according to Sportcal, part of the GlobalData Group. Sportcal’s latest report, ‘Sponsorship Sector Report: Alcoholic Beverages, 2018’, analyses the activity of 30 of the biggest alcoholic beverage brands to track the latest…
New Belgium and Knob Creek Roll Out Oakspire
New Belgium Brewing and Knob Creek Bourbon have banded together to launch Oakspire Bourbon Barrel Ale, creating an entirely new style of bourbon barrel ale. Oakspire Bourbon Barrel Ale is a highly-drinkable bourbon-inspired ale which uses Knob Creek Bourbon-soaked oak spirals and barrel char to impart big, full flavor into New Belgium’s high rye base ale. “We could have simply barrel-aged some ale, or rested beer on barrel staves, but that wouldn’t have given us the amazing freshness…
Jen Yuengling Flies Red, White And Blue For Veterans
Today Yuengling’s Jen Yuengling, sixth generation brewer of America’s Oldest Brewery will make a mark for Team Red, White & Blue, a nonprofit dedicated to enriching the lives of veterans through physical and social activity, as a partner for its Lagers for Heroes program that supports active military, veterans and their families. In celebration of the partnership, Jen is participating in Team RWB’s 5th Annual Old Glory Relay, a 4,300-mile journey where veterans and supporters carry the flag across America to honor and connect those who served our country.
Cascade Kriek 2017 Released On Draft and 500ml Btls
Cascade Brewing recently released its Kriek 2017 project on draft and in a new 500ml bottle format. The product is a blend of sour red ales aged in oak wine barrels for up to 17 months with more than 16,000 lbs. of fresh Bing and sour pie cherries. The beer features complex flavors of cherries, roast malts, oak and spice, and comes in at 7.7 percent ABV.
National IPA Day Highly Monetizable
It seems as though anything with the name IPA attached to it sells out the door, all day long. With that in mind, on-premise licensees would be running away from profits if they weren’t to monetize National IPA Day this August 2nd. With the help of Coopers’ Craft Bourbon, here are five outstanding IPA cocktails assembled by bartenders from around the country, with which to treat IPA-happy customers.
Mother of Dragons, Third Beer in Game of Thrones Launches
Brewery Ommegang and HBO Licensing & Retail have announced the newest beer in their collaborative series inspired by the award-winning drama Game of Thrones! Mother of Dragons, a beer brewed for Daenerys Targaryen, is the third beer in this year’s Royal Reserve Collection, a series of four limited release beers, each designed and brewed as an homage to one of four epic figures engaged in the battle for the Seven Kingdoms.
How To Compete in Florida’s Beer Scene Boom
In under five years, Florida’s beer scene has blown up but in a cultish way. Florida is America’s fastest-growing state for craft breweries where innovators are finding a welcoming home. One of those breweries is Concrete Beach Brewery, est. 2015, helmed by Head Brewer, Eric Hernandez whose journey from the food manufacturing industry, to homebrewer to head brewer is a riveting tale of success in the frantic race to make kick-ass craft beer. Bonfort’s very own Judi Laing sat down with Eric to chat about what it takes to break through the noise in an increasingly competitive category.
Hamilton Distillers Selling Off Discounted Whiskey Barrels
Brewers seeking discounts on Whiskey Del Bac barrels can reach out directly to Hamilton Distillers tomorrow, Thursday, June 14th from 11AM to 4PM. The Arizona-based distillery will have a large selection of their used-barrels for sale at discounted prices. Both Classic and Dorado barrels are available for sale on a first come, first served basis. No holds.
Anheuser Busch’s Michael Taylor Is New CEO At Green Flash Brewing
Anheuser Busch’s Michael Taylor has taken up the position of CEO at Green Flash Brewing Company, known for its fan favorites like West Coast IPA and Alpine Duet. With more than 14 years of experience in the beer and beverage industry, Taylor will focus on strengthening the Green Flash and Alpine brands, culture and regional footprint, while guiding the long-term strategic growth of the businesses.
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Yeungling Supports Sales with New Ad Campaign
D.G. Yuengling & Son, Inc. today the launch of “Spread Your Wings,” a new brand campaign and tagline designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling’s sixth-generation– Jen, Debbie, Wendy and Sheryl Yuengling. “Spread Your Wings” builds on the Yuengling Eagle iconography and centers on its eagle wings to symbolize the unique qualities of the brand and today’s consumers.