Brand Buzz

Roust Introduces Roust New York In Self-Distribution Move

Roust USA has formed its own distributorship in the State of New York with the aim of serving Metro NY customers. Roust says it is seeing strong momentum for its brands in the metropolitan area and will harness their potential by expanding its portfolio distribution, providing excellent customer service, and fostering closer ties with NY Metro consumers. Roust New York will establish an experienced field sales force to ensure deep coverage in the On- and Off-Premise…

Why Bartenders Love this 200-year-old Danish Liqueur

Eleven bartenders wait, nervously, in a tiny London pub for their turn at the bar. They’ve worked for the past year and a half to develop a concoction that features 200-year-old Danish liqueur, Cherry Heering, for a panel of industry legends at the 2018 Peter F. Heering Classic. Among the judges, sitting inches from the contenders’ shakers, is one of the world’s most renowned bartenders, Dale “King Cocktail” DeGroff, the man credited with launching the cocktail revolution. By DeGroff’s example, bartenders have skyrocketed to global…

Durham Distillery Enters RTD Market

Durham Distillery of North Carolina, which makes gin, liqueur, and vodka has entered the ready-to-drink category. A signature gin and tonic and a vodka and soda are the first products in a line of canned cocktails made right with the distillery’s award-winning spirits. It’s the first distillery to-market canned cocktails in North Carolina and two of only a handful offered across the U.S.

Celebrity Branding Is Shortest Path To Shelf Space

What do George Clooney, David Beckham, Bob Dylan, Matthew McConaughey, Jay Z, Ryan Reynolds, Drake, Connor McGregor, Darius Rucker, Channing Tatum and at least a dozen more celebrities have in common?  They’ve each matched their own branding to hard liquor. Ben Woo is based in Los Angles as managing director with global business strategy firm, RedSky Insights.

Fever Tree Takes Direct Control of U.S. Operations

Today Fever-Tree took over direct control of its U.S. operations through its U.S. subsidiary, Fever-Tree USA. Headquartered in Brooklyn, Fever-Tree USA will be responsible for all aspects of the Group’s North American business including importation, warehousing, distribution, marketing, sales and direct customer relationships. Since first entering the U.S. market in 2007, this pioneering approach to taste and quality has seen Fever-Tree become the fastest growing and No. 1 premium mixer…