Brand Buzz

Fernet Branca Gets New CEO

Fratelli Branca announced the appointment of spirits industry executive, Steve Brecher to Chief Executive Officer of new venture Branca USA.  The appointment comes on the heels of the Milan-based company’s announcement to create their own import company in the U.S. in early 2019.

Brecher most recently was President of Infinium Spirits.  Previously, he held a series of senior marketing, commercial and strategy roles at Diageo in the U.S. and overseas.

Verve Focuses on California Consumers

“With the addition of Verve we now have a platform for Weekend to expand both its distribution and product offerings, THC by state where legal and CBD across the country. This distribution network will allow us to grow and manage indirect channel and big box placements nationwide for multiple brands in our portfolio,” said Mr. Paul Chu, Weekend President and CEO.

“Verve is a premium energy beverage with over $236 million USD in historical sales in the direct to consumer channel.

Roust Introduces Roust New York In Self-Distribution Move

Roust USA has formed its own distributorship in the State of New York with the aim of serving Metro NY customers. Roust says it is seeing strong momentum for its brands in the metropolitan area and will harness their potential by expanding its portfolio distribution, providing excellent customer service, and fostering closer ties with NY Metro consumers. Roust New York will establish an experienced field sales force to ensure deep coverage in the On- and Off-Premise…

Why Bartenders Love this 200-year-old Danish Liqueur

Eleven bartenders wait, nervously, in a tiny London pub for their turn at the bar. They’ve worked for the past year and a half to develop a concoction that features 200-year-old Danish liqueur, Cherry Heering, for a panel of industry legends at the 2018 Peter F. Heering Classic. Among the judges, sitting inches from the contenders’ shakers, is one of the world’s most renowned bartenders, Dale “King Cocktail” DeGroff, the man credited with launching the cocktail revolution. By DeGroff’s example, bartenders have skyrocketed to global…

Durham Distillery Enters RTD Market

Durham Distillery of North Carolina, which makes gin, liqueur, and vodka has entered the ready-to-drink category. A signature gin and tonic and a vodka and soda are the first products in a line of canned cocktails made right with the distillery’s award-winning spirits. It’s the first distillery to-market canned cocktails in North Carolina and two of only a handful offered across the U.S.

Celebrity Branding Is Shortest Path To Shelf Space

What do George Clooney, David Beckham, Bob Dylan, Matthew McConaughey, Jay Z, Ryan Reynolds, Drake, Connor McGregor, Darius Rucker, Channing Tatum and at least a dozen more celebrities have in common?  They’ve each matched their own branding to hard liquor. Ben Woo is based in Los Angles as managing director with global business strategy firm, RedSky Insights.

Fever Tree Takes Direct Control of U.S. Operations

Today Fever-Tree took over direct control of its U.S. operations through its U.S. subsidiary, Fever-Tree USA. Headquartered in Brooklyn, Fever-Tree USA will be responsible for all aspects of the Group’s North American business including importation, warehousing, distribution, marketing, sales and direct customer relationships. Since first entering the U.S. market in 2007, this pioneering approach to taste and quality has seen Fever-Tree become the fastest growing and No. 1 premium mixer…