3 Pairing Tips To Upsell Your Customers

(Four minute read)

Your customers want advice. What goes with grilled meat, salads, and tacos? Get-togethers mean simple foods that people can share and the summer months certainly bring out the barbeques. Zin, particularly Lodi Zin, is a great all-round wine for most summer occasions so we asked Oak Ridge Winery about its edgiest label, OZV. This is possibly the most versatile portfolio for your bbq-ing customers, so keep it handy and upsell from that $10.99 price slot to $13 and $15.

Photo by Paul Herman @plhrmnn

Grilled Steak Salad + OZV 2016 Red Blend

The grill isn’t all about hamburgers and drumsticks. Prime steak, mixed up with some leaves, olive oil, avocado and sesame seeds provide consumers with something healthy and light that they can munch on. The task? Finding a fresh wine, big enough to handle the steak but smooth and subtle enough to allow the other, lighter flavors to come through.

Cue ‘you’, to the rescue. OZV’s 2016 Red Blend is a Zinfandel with cherry, blackberry and jam-like fruit that can stand up to a tasty steak but its soft tannins won’t drown out the salad part of the meal. SRRP $15.

Photo by Caju Gomes @cajugos

Fruit Salad + OZV 2018 Rosé

Maybe it’s the rose petals, or the hint of strawberry that you find in OZV’s 2018 Rosé that makes me want to pair this wine with a strawberry-melon summer salad. It could equally be the cranberry or pink grapefruit that lands gently on your palate that inspires me. Whatever it is, this wine which, by the way, retails for only $12, is the perfect fruit salad accompaniment.

OZV’s 2018 Rosé contributes to the fresh fruit experience. It doesn’t battle the fruit with contrary notes. Instead it matches up, without building on sweetness or sugar. This combo just works!

Photo by Miguel Andrade @sr_taquito

Street Tacos + OZV 2017 Zinfandel

The sublime balanced acidity and soft tannins of OZV’s 2017 Zinfandel make this our top pick for pairing with good old street tacos. Chicken, pork or beef, guac, onions and cilantro are simple ingredients, but together they pack a lot of flavor. OZV’s 2017 Zinfandel is as balanced as this Mexican staple, and seems to draw out the guacamole and cilantro flavors while maintaining its own notes of raspberry and blackberry.

This is one of those super handy wines to have at the ready, and for only $13 per bottle your customers could be encouraged to buy a few to keep on standby. We also loved this wine with pork chops, taco dip, chile, black beans and anything including chorizo.

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Bonfort's
Bonfort's

Bonfort’s Wine and Spirits Journal is the original business-to-business publication for the alcohol industry. Founded in 1871 and closed with Prohibition in 1920, Bonfort’s is reborn in 2018 as a modern digital media platform that creates and distributes premium digital content daily to the inboxes of the top beer, wine and spirits buyers nationally. Each day we publish the newest product releases, tell brand stories and engage with the entire 3-tier industry through our multidimensional digital media network for fast, immediate and impactful messaging that get’s noticed.

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