Boulevard Brewing Company announced a partnership with 20th Century Fox and its highly anticipated film Dark Phoenix, marking the studio’s first collaboration with a craft brewer. Boulevard’s latest year-round beer, Space Camper Cosmic IPA, will get a new X-Men inspired look and blockbuster perks to celebrate the new release in theaters June 7th of this year.
Space Camper’s new limited-edition packaging features a Dark Phoenix icon floating over a prominent “X” with the beer’s orange, grey, white and black branding. In addition to the original six-packs of 12oz cans, Space Camper will be available in single-serve 16oz cans, primarily for venues and events.
Soon fans will also be able to watch the action on the big screen with a Space Camper in hand – a can’t miss X-perience. Starting on May 29, Boulevard’s Space Camper will be the first beer ever to star as an AMC Movie Feature Drink at more than 300 AMC Theatres’ MacGuffins adult beverage concepts. Fandango codes for $3 off Dark Phoenix movie tickets will also be available on Space Camper six-packs nationwide.
“20th Century Fox is thrilled to partner with Boulevard Brewing for the release of Dark Phoenix. Space Camper Cosmic IPA’s heroine is a perfect tie-in with the story of Jean Grey’s Dark Phoenix,” said Chris Cerbo, SVP of Marketing Partnerships. “Boulevard Brewing has a strong connection with their consumer and we’re looking forward to sharing the film with them in such a unique way.”
“We are proud to have crafted a partnership with 20th Century Fox,” said Natalie Gershon, vice president of marketing for Boulevard Brewing Co. “Our team looks forward to this exciting theatrical release, and many more to come.”
Released in January 2019, Space Camper was inspired by Boulevard’s desire to offer drinkers an escape from heavy-handed bitterness. Bursting with aromas of mango, peach and pineapple, the brew clocks in at 5.9% ABV and 50 IBUs, with flavors of fresh citrus, stone fruit and watermelon from Ekuanot, El Dorado and Galaxy hop varietals. Beyond the beer, Boulevard launched Intergalactic Planetary Attack, a throwback 8-bit video game. Space Camper’s mission: Save the Earth – The Only Planet With Beer, kicks off with an Arbor Day Foundation partnership and a commitment to plant 10,000 trees in 2019.