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What is Bonfort’s?

Bonfort’s Wine and Spirits Journal is the original business-to-business publication for the alcohol industry.

Founded in 1871 and closed with Prohibition in 1920, Bonfort’s is reborn in 2018 as a modern digital media platform that creates and distributes premium digital content daily to the inboxes of the top beer, wine and spirits buyers nationally.

Each day we publish the newest product releases, tell brand stories and engage with the entire 3-tier industry through our multidimensional digital media network for fast, immediate and impactful messaging that get’s noticed.

The same in-depth editorial, integrity, and commitment to the wine and spirits industry are now accessible at


Bonfort’s specializes in telling your brand story to our trade leaders in retail. We are one of the fastest growing business-to-business alcohol media publications on the web. We offer a series of creative placement opportunities, advertising and content-driven spots.

Our readers:

  • 87% are responsible for, or influence buying decisions
  • 88% work in on-premise or off-premise retail
  • 11% Importers, distributors and wholesalers

To enquire about advertising email:

Submitting Editorial

We welcome and encourage brands and agencies to pitch their editorial for consideration. Please note that while we aim to respond to all requests, in peak periods certain messages may go unanswered. Please note for cocktail submissions that we only work with high end and horizontal format imagery. If the cocktails imagery is not of premium quality we will not be able to accept the submission. Recipes and methodology must also be included. Enquire by emailing